Microsoft's UK head of gaming Stephen McGill says the Xbox 360 consoles are great value for money, and claimed there will be no more price cuts for many, many years:
Xbox UK boss Stephen McGill said in an interview with Videogamer that the previous price reductions make the Xbox 360 affordable enough for anybody right now and that no further price cuts will come for a while yet.
"I'm not going to speculate where [the price] might go in five or ten years time," said McGill.
"But we've obviously just reduced the price and that's because we can pass the cost reductions we have straight on to consumers."
"We're a great price now," he added. "I'm not dropping the price for many, many years in the future, I would suspect."