Adobe announced it wants to bridge the gap between PCs and cloud:
Microsoft's power with programmers is tethered to desktops and laptops, the vast majority of which run Windows. Google is trying to dominate what it believes is the new frontier, cloud computing, where applications run on the Web. Adobe, though, is trying to run down the middle with a strategy that touches on both domains.
"It's a balance of the client and cloud together that makes for the most effective applications and the best development," said Adobe Chief Technology Officer Kevin Lynch, who's planning to speak on the subject in a keynote speech Monday at the company's Max conference in San Francisco.
Since Adobe's $3.4 billion Macromedia acquisition in 2005, programming technology has been rising in importance within a company that got its start with publishing software such as Photoshop. The technology that brought the two companies together, Flash, will hog the spotlight at the conference.