The rebranded site is expected to launch early next year, according to a TechCrunch report that cited a source within the company. Very few people in the company are privy to the chosen name of the new brand, and it could still change, TechCrunch said.
And while this doesn't mean that Microsoft is definitely going to adopt Kumo as its new search brand, taken together, it's pretty clear evidence that Microsoft has decided to focus on revitalizing its own search effort over its former ambitions for Yahoo's search business.
Microsoft Windows Live Search to be rebranded Kumo?
Posted on Monday, November 24 2008 @ 21:05 CET by Thomas De Maesschalck