The Register had a chat with Western Digital SVP for marketing Richard Rutledge and heard the storage firm is open to entering the solid state drive market with it presents "appropriate opportunity".
Richard Rutledge, Western Digital's SVP for marketing, clarified the position on SSDs. He set the scene thus: "Western Digital enters markets that exist, announces products when they are available, and runs a tight model with opportunities greater than resources such that we take a controlled, methodical, sequential, incremental approach to product portfolio expansion.
"We do not currently supply to either several platform categories [game console, car, phone] or product categories [SAS/FC-AL on 10K/15K, SSD]. This said, we know [and] understand each of these segments and are open to enter any [or] all of them when they present appropriate opportunity." As he said before there are two interesting SSD markets or value zones, a low-end one and a high-end one.