Microsoft announced Xbox 360 sales went up 124 percent year-over-year in November in Europe, thanks to the price cut in September.
“November was a very significant milestone for Xbox – we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe," said Chris Lewis, regional vice president of Microsoft’s interactive entertainment business in EMEA (Europe, Middle-East, Africa) region.
According to GfK Chart-Track, sales of Microsoft Xbox 360 were up 124% year-over-year in November, while Nintendo Wii and Sony PlayStation 3 posted 43% and 3% sales increase last month, respectively. GfK-ChartTrack data shows that the console outsold PlayStation 3 across the entire region and in particular has seen significant gains in markets like France, Spain and Italy, where it has been outselling PlayStation 3 week after week.
“Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to £129.99 (€149, $192), consumers have responded enthusiastically to the Xbox 360 offering. Our strong partnerships with retail and with publishers have played a big role in this success – we are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers,” Mr. Lewis added.