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EA: Sales not meeting expectations

Posted on Thursday, December 11 2008 @ 00:54:12 CET by

EA announced it will have to take efforts to reduce costs next year, as its sales are doing worse than expected. This may include more layoffs and cancelling games.
EA, which laid off 6 percent of its global staff earlier of this year, has long had a reputation for producing games mainly in established, safe franchises. This year however the company has sought to bring more innovation to its line-up by buying outside developers like BioWare and making more innovative games, like Mirror's Edge.

These innovations haven't performed as well as the company expected however, with John Riccitiello saying that the company didn't manage to meet sales expectations for many titles.

"While we saw significant improvement in the overall quality of our key products this year, we are disappointed that our holiday slate is not meeting our sales expectations," Riccitiello said in a statement, claiming the reduced sales were the result of an "uncertain economic environment."
Source: Bit Tech



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