ComScore reports U.S. Internet users viewed almost 12.7 billion online videos in December 2008, a 34 percent increase versus the year before. Google is the most popular online video source, it served 5.1 million videos in November, accounting for 40.3 percent of the total. However, it should be noted that YouTube accounted for more than 98 percent of all videos server by Google sites.
In November, Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5 percent), followed by Viacom Digital with 325 million (2.6 percent) and Yahoo! Sites with 304 million (2.4 percent). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8 percent).