MCV heard Sega will target hardcore Wii gamers with a lineup of new adult games. Sega says most game publishers focus on mass-market family titles and believes there may be an opportunity for more hardcore gaming titles on the Nintendo Wii console:
Speaking to MCV, MD of Sega Europe North Alan Pritchard and UK sales director John Clark feels that the success of Red Steel and Resident Evil 4 shows there is room for more adult Wii titles, and that fresh IP can drive Sega’s 2009 ambitions.
“There have been some good hardcore Wii titles,” says Pritchard. “Resident Evil 4 has done reasonable numbers; Red Steel has also performed really well. But since then, many publishers have migrated towards the more mass-market family titles, so perhaps there hasn’t been the array or depth of hardcore titles on Wii. So there is definitely opportunity here.”
Sales director John Clark added: “More family friendly titles are being released on PlayStation and 360 as this is a growth area for these formats. Maybe with Wii there’s a reverse opportunity.