YouTube announced it has expanded its Click-to-Buy program on YouTube to Germany, Spain and the Netherlands. Previously the feature was only available in the US and UK, it enables users to buy songs and movies related to the content they're watching on YouTube.
The past few months have demonstrated that great content on YouTube leads to increased sales. For example, when Monty Python launched their channel in November, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon's Movies & TV bestsellers list, with increased sales of 23,000 percent.
Today we're expanding the program beyond the US and the UK. Links to songs from the iTunes Store will now appear in Germany, Spain and the Netherlands, so users from those countries who are drawn to a particular song can easily purchase it. And it's not limited to tracks on videos uploaded directly by our partners – partners can add these links to videos uploaded by users by using our our Content ID tools to claim videos that match their content.
Over time, Google hopes to monetize YouTube further by offering links to other products like DVDs and video games.