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ASUS internal clashes could create a new brand?

Posted on Saturday, January 24 2009 @ 13:03:00 CET by


By an anonymous source, we were handed a Taiwan-based magazine called "Business Today" (like Taiwan's version of the Economist) and in this week's issue, there is a big story published regarding the internal power struggle battles between Johnny Shih, who is the chairman of Asustek and Tung Tsu Hsien who is the new boss of Pegatron, which is the breakaway OEM division of Asustek.

We managed to get the magazine article translated, since the news is not online at all (even in Taiwan). In the lengthy article, it outlines how the now chairman of Pegatron, Tung Tsu Hsien, was forced out of the ASUS board and into his new position handling OEM business against the likes of Foxconn and others.

While only touching on the issue very lightly, the article writer claims that Tung Tsu Hsien has a strong interest in brand business, especially in the growing China market. It is said that Tung Tsu Hsien takes care of his staff very well and won the hearts of many influential and talented staff - many staff from the R&D and industrial design team at ASUS decided to follow Tung Tsu Hsien to Pegatron. Read more at TweakTown.


 



 

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