AMD Neo processor is a Lima rebrand

FUD Zilla has uncovered more details about AMD's Neo processor, the new CPU from AMD for the firm's Yukon platform which is aimed at affordable ultraportable laptops. The site found out this chip is basically a rebrand of the single-core Lima-based Athlon K8 processor. It's an old chip but unfortunately the firm doesn't have anything better to compete with Intel's Atom.

This CPU is nothing more than a single core Lima based Athlon K8 re-branded again for the needs of AMD, and this re-brand is a result of a lack of strategy from Hector's management to foresee the importance of mobile market.

Intel dominates mobile market and ever since Intel came up with Merom, Core 2 generation, AMD has some serious catching up to do. Atom introduction made things even worse as now AMD has nothing to compete with this very energy efficient CPU and that is why AMD management is trashing Netbooks so loudly.

If all goes well HP will be the first to launch a machine based on AMD Athlon Neo Processor for Ultrathin Notebooks MV40 model and this CPU runs at 1600MHz and has 512KB cache. The advantage over Atom is that this CPU supports 64bit computing if anyone in this market cares about it but at the same time, it consumes around 15W. Atom has a much better TDP of 2.4W.