Intel unveiled DreamWorks plans to build a future test site for the company's upcoming Larrabee GPU:
The Intel spokesman referred to what DreamWorks refers to internally as Shrek's Law, where the processing power needed to calculate clothes, hair, backgrounds, and other scene components in the Shrek movies with the appropriate visual fidelity doubles with each film. "With 3D, you're quadrupling your processing requirements," the Intel spokesman said.
DreamWorks used Intel's Xeon processors to render the film, and will move to "Nehalem" processors, the Intel spokesman said; the first Xeon server chip will be known as the Nehalem-EP, Intel executives have said previously. DreamWorks will also be a future test site for "Larrabee," Intel's upcoming multicore graphics processor for PCs and rendering farms, the Intel spokesman said.