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Take-Two hates second-hand game sales

Posted on Monday, February 02 2009 @ 00:36:13 CET by

Game publisher Take-Two said in an interview that they're getting more and more frustrated by second-hand sales in stores like GameStop and GameStation. The publisher plans to combat second-hand sales by increasingly focusing towards online authentication systems, and to release more downloadable content which extends the lifespan of quality titles.
Second-hand sales have long been a contentious issue for the industry as although they push up sales figures and profits for the stores, the publishers and developers accrue no extra profit from them.

"GameStop continues to aggressively push their used game business, which is having a meaningful negative impact on sales of new games," noted analyst Doug Creutz after consulting with Take-Two CEO Ben Feder.

"Management is frustrated with this trend and is examining ways to ameliorate the problem, which includes strategies around online play and downloadable content which extend the lifespan of AAA titles.”



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