Taiwanese industry sources believe the new Phenom II processors will boost demand for the AMD platform. Motherboard makers are said to be expecting that AMD's share of the motherboard channel market will go back up to 30 percent in the first half of this year, but the report doesn't state how much marketshare the chip maker currently has.
Since AMD-based motherboards support all AMD CPU lines, allowing users to replace CPUs without changing other components, the AMD platform is attractive to consumers in terms of price/performance ratio, noted the sources with motherboard makers.
Although AM3-based motherboard has already appeared in the channel, the high prices of DDR3 memory modules are limiting its growth, the sources said. Therefore AM2+-based motherboard currently is still the mainstream product for AMD, the sources added.