Valve: Price cuts skyrocket Left 4 Dead sales

Posted on Monday, Feb 23 2009 @ 01:26 CET by Thomas De Maesschalck
Valve co-founder Gabe Newell talked about the positive effects of slashing game prices during a DICE keynote. He unveiled price cuts on Steam had a big effect on the sales of Left 4 Dead:
The massive Steam holiday sale was also a big win for Valve and its partners. The following holiday sales data was released, showing the sales breakdown organized by price reduction:

  • 10% sale = 35% increase in sales (real dollars, not units shipped)
  • 25% sale = 245% increase in sales
  • 50% sale = 320% increase in sales
  • 75% sale = 1470% increase in sales
  • More details at ShackNews.

    About the Author

    Thomas De Maesschalck

    Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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