ATI partners refuse to cut Radeon HD 4870 price

Posted on Wednesday, Mar 11 2009 @ 18:51 CET by Thomas De Maesschalck
ATI cut its prices last week to combat NVIDIA's GeForce GTS 250, but DailyTech writes today that ATI's partners are (partly) refusing to follow the price cut plan.

The price of the Radeon HD 4850 was cut, and can be found for as low as $120 after mail-in rebates, but the Radeon HD 4870 didn't go down because ATI's partners feel the card is too good:
The story with the 4870 is something else entirely. The Radeon HD 4870 512MB was supposed to drop to $149 with a mail-in rebate, but ATI's graphics card partners are resisting this as they feel that since the card outperforms the GTX 260, it should compete against that card. They instead are positioning the 1GB version of the 4850 against the 1GB version of the GTS 250 at the $149 price point.

One of our sources in Taiwan told us: "The ATI lineup is very strong, and we feel the 4850 should go against the GTS 250 and the 4870 against the GTX 260".


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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