Activision Blizzard CEO Robert Kotick calls for further game console price cuts to enable further growth of the industry amid global economic crisis. Kotick also promised his company will launch more games for the Wii platform.
“The price on platforms today has still not gotten down to mass-market price points and I think when you are in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system,” said Mr. Kotick in an interview with Reuters news-agency.
At present Microsoft Corp. sells its Xbox 360 Arcade system for $199, Nintendo Wii is priced at $249 and Sony PlayStation 3 is available for $399. Mr. Kotick specifically noted that he did not expect further hardware price reductions even though he believed that this would boost sales of both hardware and software since people tend to see more value in video games these days. The chief executive officer of one of the world’s largest video game publishers did not say whether game titles price-cuts were also needed.