The Microsoft-Yahoo soap continues. Microsoft CEO Steve Ballmer reiterated interest in Yahoo at a tech and media summit in New York today. Ballmer talked about the benefits of a deal with Yahoo and said he would like to talk to Yahoo CEO Carol Bartz at some point about a possible deal:
Ballmer said at a technology and media summit Thursday in New York that a deal would help improve Microsoft's Web search business by expanding the base of users. More people using the search engine means more advertisers. And, Ballmer says, a larger pool of advertisers will allow for more tailored ads next to search queries.
Ballmer said he has had only one conversation with Carol Bartz since she became Yahoo's chief executive in January. Ballmer said he congratulated her and said he'd like to chat at some point about a possible deal.