The move is an answer to critics who have noted that red-hot Twitter hasn't yet developed a business model to match its popularity. Twitter is used to spontaneously post everything from personal updates and observations to breaking news stories online, using 140 characters or less.
ExecTweets is a page that pulls in a collection of posts, or "tweets," written by corporate executives, and features branding from Microsoft.
Twitter co-founder Biz Stone wrote on a company Web site that ExecTweets is being operated by online advertising firm Federated Media.
Twitter gets in bed with Microsoft
Posted on Tuesday, Mar 24 2009 @ 18:34 CET by Thomas De Maesschalck