Twitter announced a deal with Microsoft to monetize its micro-blogging service with "ExecTweets". Microsoft will use online ad network Federated Media to place ads on ExecTweets, which is a collection of tweets from public figures like corporate executives and music, movie and sports stars.
The move is an answer to critics who have noted that red-hot Twitter hasn't yet developed a business model to match its popularity. Twitter is used to spontaneously post everything from personal updates and observations to breaking news stories online, using 140 characters or less.
ExecTweets is a page that pulls in a collection of posts, or "tweets," written by corporate executives, and features branding from Microsoft.
Twitter co-founder Biz Stone wrote on a company Web site that ExecTweets is being operated by online advertising firm Federated Media.