Twitter gets in bed with Microsoft

Posted on Tuesday, Mar 24 2009 @ 18:34 CET by Thomas De Maesschalck
Twitter announced a deal with Microsoft to monetize its micro-blogging service with "ExecTweets". Microsoft will use online ad network Federated Media to place ads on ExecTweets, which is a collection of tweets from public figures like corporate executives and music, movie and sports stars.
The move is an answer to critics who have noted that red-hot Twitter hasn't yet developed a business model to match its popularity. Twitter is used to spontaneously post everything from personal updates and observations to breaking news stories online, using 140 characters or less.

ExecTweets is a page that pulls in a collection of posts, or "tweets," written by corporate executives, and features branding from Microsoft.

Twitter co-founder Biz Stone wrote on a company Web site that ExecTweets is being operated by online advertising firm Federated Media.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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