Hot on the heels of the launch of the new Quadro cards from NVIDIA, rival ATI has introduced its FirePro V7750 workstation graphics card for $899.
“Creating astounding visuals for movies is a tremendous challenge – it has to look absolutely perfect, but time is always of the essence,” said Jabbar Raisani, visual effects expert, Troublemaker Studios. “The ATI FirePro V7750 graphics accelerator helps me achieve flawless effects fast by speeding up rendering so I can focus on creating content rather than waiting for it. I need stable and robust performance graphics hardware to get the job done quickly and the ATI FirePro V7750 is the perfect solution.”
“AMD technology helps me stay ahead of the artistic curve. Their new workstation graphics are playing a key role in the realization of my upcoming movies,” said Robert Rodriquez, Director, Troublemaker Studios.
”With the introduction of the ATI FirePro V7750 graphics accelerator, AMD’s ATI Professional Graphics group is well positioned to increase its presence in the high-end segment of the market, complementing our solid showing in the entry-level and mid-range,” said Janet Matsuda, senior director, AMD Professional Graphics. “Professional content creators will appreciate the ATI FirePro V7750’s outstanding application performance, 1GB of frame-buffer memory and 30-bit display pipeline – all available for under a thousand dollars.”
The ATI FirePro V7750 graphics accelerator is available on HP workstations. Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments.
“HP delivers workstations that provide a superior performance and user experience for professionals at the top of their fields,” said Jeff Wood, director of Worldwide Marketing, Workstations, HP. “We continue to work with AMD to deliver quality products that serve our customers’ needs.”
Based on a new generation GPU with 320 unified stream processing units, the ATI FirePro V7750’s ultra parallel processing architecture maximizes throughput by automatically directing graphics horsepower where it’s needed. Intelligent management of computational resources enables enhanced utilization of the GPU to enable real-time rendering of complex, large models and scenes while increasing interactivity when animating. In addition, the card accelerates ATI Stream applications, utilizing the GPU to offload the CPU for specific compute-intensive workloads.
“AMD has been gaining market share for the last three quarters of calendar year 2008,” said Dr. Jon Peddie, of Jon Peddie Research, “and even though the fourth quarter was a tough quarter for the workstation market as a whole, AMD could at least take some consolation in the strength of its professional graphics product line-up, which is as compelling as anything in the industry and delivers industry-standard ViewPERF scores that back up their thrust at all price points.”
The ATI FirePro V7750 also features cutting edge connectivity capabilities, including multiple DisplayPort outputs and a Dual Link enabled DVI output, which together, generate a multi-monitor desktop of more than 5000 pixels wide in a single-slot form factor. With 1GB of frame buffer memory and a 30-bit display pipeline, the ATI FirePro V7750 enables rendering of more accurate color reproduction and superior visual quality of complex and large data sets.
“SolidWorks® users demand products with superior performance, such as the ATI FirePro V7750, to enable real-time rendering but without the traditional hang-ups,” said Nick Iwaskow, Manager of Alliances, Dassault Systèmes SolidWorks Corp. “The top-to-bottom feature set and performance of the new ATI FirePro™ product family can give our SolidWorks users the efficiency to boost productivity and creativity.”
Designed and engineered to operate in a wide range of professional operating environments, including Microsoft Windows® XP, Windows Vista® and Linux, ATI FirePro 3D graphics accelerators are thoroughly tested and certified at AMD test labs based on industry standards. AMD works closely with leading ISV partners, including Autodesk and Dassault Systèmes, to implement optimizations that enable their software solutions to take better advantage of the latest hardware developments.