Nintendo: One million sales needed to make Wii game profitable

Posted on Wednesday, Apr 01 2009 @ 01:05 CEST by Thomas De Maesschalck
Nintendo of America president Reggie Fils-Aime claims that on average, game developers need to sell one million units of a Wii game to turn a profit. The statement was published in an article from NY Times about the high costs of game development, you can read it over here.
Reggie Fils-Aime, president of Nintendo of America, said publishers of games for its Wii console needed to sell one million units of a game to turn a profit. He said that was a lower threshold than for the other consoles. Only 16 out of 486 games for Nintendo Wii game machines have sold more than one million units as of March 1, according to NPD, which tracks the sales of consumer products. (Nine of the best sellers are made by Nintendo.)

Mr. Fils-Aime said Nintendo recognized the economics were changing when it developed the Wii. He said the company deliberately did not add high-definition capability to the Wii so games would be cheaper to make.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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