Earlier this week an analyst estimated the production cost of a Wii console has fallen by 45 percent since it was launched, but Nintendo President Satoru Iwata said today that his company isn't planning to cut the price of the Wii console in the immediate future.
Despite a slowdown that has battered spending worldwide, Iwata said game purchases have held up, and actually grew over each of the last two years.
Nintendo has scored hits with easier-to-play games that attract newcomers to gaming, including the elderly. The DS comes with a touch panel, making it possible to play some games without complex button-pushing. The Wii has been a hit, partly because of its wand-like controller.
"It is more effective to work on how to become No. 1 on the wish list," Iwata said.