DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
January 20, 2018 
Main Menu
News archives

Who's Online
There are currently 75 people online.


Latest Reviews
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller

Follow us

Nielsen: Twitter users not very loyal

Posted on Thursday, April 30 2009 @ 21:39:32 CEST by

Nielsen vice president of primary research David Martin claims Twitter suffers from disloyalty, Martin states over 60 percent of new users fail to return the following month after they sign up. Social networking sites like Facebook and MySpace have much higher retention rates.
Martin believes loyalty is a problem for Twitter, because despite Twitter's explosive growth in recent months, the number of Twitter's returning users -- the retention rate -- does not outnumber those giving up on Twitter after trying out the site. This could prove problematic, because while a high retention rates doesn't guarantee a site's success. it is a prerequisite for growth.

To support his assertion, Martin points out that both Facebook and MySpace had retention rates around 70 percent when they were emerging sites like Twitter is now, while Twitter languishes below 40 percent. Things have improved, though; before Oprah started tweeting and Ashton Kutcher took on CNN for Twitter dominance, Twitter's retention rate was below 30 percent.



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2017 DM Media Group bvba