Posted on Friday, May 01 2009 @ 20:43 CEST by Thomas De Maesschalck
Apple Insider
claims Apple will lower prices of its Mac computers to drive sales in this harsh economic climate. The report also confirms previous rumors that Apple is developing a netbook-like device.
Word of the changes comes just weeks after Cupertino-based company became the target of a renewed advertising blitz from rival Microsoft Corp., which is using a new series of controversial television spots to cast Macs as overpriced novelty PCs that command a premium purely for their distinctive aesthetic.
Still, people familiar with the matter say Apple's move towards more affordable Macs isn't so much a response to Redmond's marketing antics as it is an interim solution to combat the proliferation of budget notebooks -- often called netbooks -- until the company is ready to introduce its own take on the market in the much rumored Newton-like web tablet, a project which is taking considerably longer to complete than once anticipated.
