Nintendo bets on new hand-held console to leap ahead of Sony

Posted on Sunday, November 21 2004 @ 13:33 CET by Thomas De Maesschalck

Nintendo Co., the world's biggest maker of portable game consoles, begins selling its newest hand- held player today, accompanied by a $40 million advertising push aimed at taking customers away from Sony Corp.

The ads for Kyoto-based Nintendo's biggest-ever product introduction emphasize the dual screens on its new Nintendo DS player. Other ads promote the DS's touch screen and voice recognition capabilities, which can be used to control game characters.

Read more at Bloomberg

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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