AnandTech investigates whether businesses should take VMmark scores into account when buying new hardware. You can read it over here.
Higher virtualization performance means higher consolidation ratio, and thus translates in most cases in immediate cost savings: you need fewer servers, which allows you to save on energy, hardware costs, and manpower to maintain and install those servers. Performance is a much more important factor in the decision process when it comes to virtualizing the datacenter. So while a higher TPC or SPECjbb score will seldom result in happier users and cost savings, a higher VMmark score should almost always do that… in theory.