A new survey by NPD found that consumers rather use DVDs than download or watch a video online:
Your average U.S. consumer paid about $25 per month on video purchases and rentals, with 63 percent on DVD purchases, 7 percent on Blu-ray Disc purchases, 18 percent on rentals, 9 percent on video on demand, and only 3 percent on digital downloads.
Despite the continued popularity of DVD and Blu-ray, online viewing has gained a foothold. In the past three months, 9 percent of connected consumers said they watched movies online versus 5 percent last year. Eight percent rented a movie online, a jump of 4 percent since last year, NPD reported.