NVIDIA: Intel Atom pricing is unfair

Posted on Tuesday, May 19 2009 @ 16:37 CEST by Thomas De Maesschalck
NVIDIA CEO Jen-Hsun Huang accuses Intel of unfair pricing on its Atom processors, Huang explains PC builders can buy the Atom in an Intel chipset bundle for $25, but if you want to buy the Atom alone it will cost you $45.
Nvidia makes graphics chips that pair with Intel's low-powered Atom in lower-priced netbook computers. He said Intel sells an Atom chip by itself for $45, but sells a three-chip set for $25 to lure business away.

"That seems pretty unfair," he said. "We ought to be able to compete and serve that market."

Last week, the European Commission fined Intel $1.06 billion euros and ordered it to change its business practices for competing illegally against Advanced Micro Devices.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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