Reports indicate that Microsoft will rename Kumo to a finalized brand name Bing. In order to promote Bing, Microsoft reportedly is planning an $80M to $100M USD online, TV, print, and radio advertising push, according to AdAge. As AdAge points out, that total would be more than Google's entire 2008 advertising budget of $25M USD.
Inspired by the success of its "Laptop Hunter" commercials against competitor Apple, Microsoft is hoping that a similar push might convince users to forsake Google and take up Bing. However, the new ads will reportedly not name any competitors -- not Google, Yahoo, or even Ask.com.
Microsoft Kumo search engine renamed Bing
Posted on Tuesday, May 26 2009 @ 17:17 CEST by Thomas De Maesschalck