Microsoft executive Shane Kim says the launch of Project Natal will be as big as the launch of the Xbox 360. He also reveals that Microsoft is not focusing on casual gamers or even PS2 people who haven't upgraded yet.
As for who Microsoft hopes to catch with the Natal net, Kim said, "We're not focused on this generation's casual gamers or even PS2 people who haven't upgraded. This is about the 60% of households were a video game console doesn't exist… the problem is that the controller is a barrier for some people and now with Project Natal we completely eliminate that."
Whether you're a fan of Natal's potential or not, the idea of a console-sized launch for a gaming peripheral is impressive and hints at the potential for the device to find its audience.