Ubisoft: Production of next gen top tier games to cost $60 million

Posted on Wednesday, June 17 2009 @ 1:31 CEST by Thomas De Maesschalck
Ubisoft chairman and CEO Yves Guillemot predicts the development costs of next-generation top tier games will likely average $60 million, almost twice or triple as much as the production cost of a game for the Xbox 360 or PlayStation 3.
Guillemot says he is excited about Natal, but he suspects consumers may be a bit more impatient than console makers believe.

"[Natal] is one step, but quickly they will take the other step — pushed by the environment," he says. "For us, the current machines are very powerful and we can do high quality work. I'd like to stay with this generation as long as possible, but my customers will want the best machine possible."

One thing that could move up the timetable for console makers is the move to make a gaming system that streams games directly to your TV or computer. OnLive is a company that’s attempting that and showed a working prototype earlier this year. Ubisoft and Electronic Arts have already pledged to support the service.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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