Dell XPS gaming brand to disappear

Posted on Wednesday, June 17 2009 @ 16:02 CEST by Thomas De Maesschalck
Dell is streamlining its business and intends to phase out its XPS branded gaming PC lineup. Instead, the company will focus more on its Alienware division.
Dell will instead focus its resources in the lucrative gaming PC sector on Alienware, which it acquired in 2006, although the company spokesperson stopped short of giving a date when this transition would happen.

"You'll see an overlap of several months," said Dell spokesperson Markus Schuetz in an email conversation.

Schuetz was referring to the new Alienware M17x gaming laptop, which will eventually replace the XPS M1730 when it is phased out later this year. "We will have similar situations on the desktop front later this year," he said before later adding "we will transition current Dell XPS 6xx and 7xx to Alienware later this fall/winter."


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: Dell XPS gaming brand to disappear
by Anonymous on Thursday, June 18 2009 @ 2:13 CEST
It's a sad day indeed. Alienware M17x uses a Nvidia chipset. The 17xx series all used Intel chipsets. It's pretty obvious that quality and long term durability are tossed out the window.

Just have a look at the problems with the Toshiba Qosmio, which is also based on SLI on a Nvidia chipset. Read a bit, and you'll soon find why there is zero reason to trust the Alienware M17x.

This is just cost cutting. Dell's 17xx series were premium machines. The M17x's are cheaper, which sadly will rub off as just more of "same old same old" for Alienware.

Sad day indeed...