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Intel explains its new brand structure

Posted on Saturday, June 20 2009 @ 11:58:10 CEST by


Bill Calder, a corporate communications manager at Intel, took the time to explain Intel's new brand structure in a blog post. You can read it over here.
2) Secondly, we are focusing our strategy around a primary 'hero' client brand which is Intel® Core™. Today the Intel Core brand has a mind boggling array of derivatives (such as Core™2 Duo and Core 2 Quad, etc). Over time those will go away and in its place will be a simplified family of Core processors spanning multiple levels: Intel® Core™ i3 processor, Intel® Core™ i5 processor, and Intel® Core™ i7 processors. Core i3 and Core i5 are new modifiers and join the previously announced Intel Core i7 to round out the family structure. It is important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits. For example, upcoming processors such as Lynnfield (desktop) will carry the Intel Core brand, but will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability. Clarksfield (mobile) will have the Intel Core i7 name.

So the key here is there will be a range of features and capabilities within the Intel Core family - our flagship brand representing the highest performance and the latest technology - but simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7). We will still have Celeron for entry-level computing at affordable price points, Pentium for basic computing, and of course the Intel® Atom™ processor for all these new devices ranging from netbooks to smartphones. For PC purchasing, think in terms of good-better-best with Celeron being good, Pentium better, and the Intel Core family representing the best we have to offer.



 



 

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