Apple Insider claims Apple is planning to cut the prices of its iMac computers by this fall. Price reductions in the line of 7 to 10 percent are expected, according to sources close to Apple.
iMacs were just recently refreshed in March but will see another update by fall, at which time they'll also be repositioned as more affordable offerings. Apple is reportedly mulling similar 7% - 10% price reductions alongside the introduction of those models, people familiar with the company's thinking say.
Thus far, Apple's move towards more affordable notebooks appears to be paying dividends. Citing market sources in Taiwan, DigiTimes reported Friday that Quanta this month is picking up momentum in its notebook shipments "due to increasing orders from Apple."