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ATI doesn't want price war with NVIDIA

Posted on Tuesday, June 30 2009 @ 15:48:29 CEST by

Sylvie Barak from The Inquirer had a chat with AMD's senior vice president of platforms, Rick Bergman, about the graphics market. Bergman said AMD doesn't want to engage in cut-throat pricing with NVIDIA, and he hinted that his company will have something new and exciting a year from now:
As for whether or not AMD is concerned about the advent of Intel's mythical Larrabee, Bergman played it cool, noting, "I don't know what Larrabee is yet, so we're not waiting around." By 'not-waiting-around', Bergman was referring to AMD's new DX11 GPUs, but the firm may have a few more tricks up its sleeve. "A year from now we'll have something new and exciting", he teased, without elaborating further.

That doesn't mean Bergman has entirely dismissed Larrabee as a threat, though. "Intel's a big company and at some juncture they may do graphics right," he told us, quickly adding, "we haven't seen them demonstrate that capability yet."



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