Mobile advertising to witness explosive growth

Posted on Saturday, July 04 2009 @ 16:22 CEST by Thomas De Maesschalck
Ineum Consulting estimates advertising on mobile phones will blast off within two to three years, the firm believes mobile advertising is seen growing at an annual average of 45 percent to reach $28.8 billion within 5 years from a current level of $3.1 billion.
As more consumers embrace new technologies and devices such as smartphones, personified by Apple's iPhone, mobile advertising is seen growing at an annual average of 45 percent to reach $28.8 billion within 5 years from a current $3.1 billion, according to Ineum Consulting.

"We have launched many mobile campaigns for the first time in the last three months. New people are coming in every week," said David Kenny, Managing Partner at VivaKi, the digital arm of French advertising group Publicis.

Social networks such as Facebook, which were becoming "increasingly mobile," and applications for the iPhone would be key drivers, he said.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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