Greenpeace: Nokia greenest tech firm, Nintendo worst

Posted on Tuesday, July 07 2009 @ 15:43 CEST by Thomas De Maesschalck
Greenpeace released its latest quarterly report about how tech companies score on the environmental scale. You can check it out over here, the best company this quarter was Nokia with a score of 7.45/10.
Nokia stays in 1st place with the same score of 7.45 that it scored in v.11. Nokia scores maximum points for its comprehensive voluntary take-back programme, which spans 84 countries providing almost 5000 collection points for end-of-life mobile phones. It now also scores top marks for the information it provides to customers on what to do with their discarded products. However, its recycling rate of 3-5% is very poor and more information is needed on how Nokia calculates these figures. It also needs to start using recycled plastics beyond just packaging.

Nokia scores very well on toxic chemical issues, launching new models free of PVC since the end of 2005 and aiming to have all new models free of all brominated and chlorinated compounds and antimony trioxide from the start of 2010.

Nokia’s score on energy remains the same. It scores full marks for committing to reduce absolute CO2 emissions by a minimum of 10% in 2009 and 18% in 2010, from a baseline year of 2006. It provides a third party verification certificate for its disclosed CO2 emissions. Its score is boosted by sourcing 25% of its total energy needs from renewable sources in 2007 and by having a target to increase use of renewable energy to 50% by 2010. Top marks (doubled) are given for product energy efficiency as all but one of its mobile phone chargers exceed the Energy Star requirements by 30-90%.
The worst offender, according to Greenpeace, is Nintendo:
Nintendo remains in last place but with an increased score of 1 out of 10, up from 0.8 points in v.11, for putting on the market games consoles whose internal wiring is PVC-free. The company has banned phthalates and is monitoring use of antimony and beryllium and although it is endeavouring to eliminate the use of PVC, it has not set a timeline for its phase out. It continues to score zero on all e-waste criteria.

On energy, Nintendo loses a point due to a second year of increases in greenhouse gas emissions, despite a commitment to cut CO2 emissions and other greenhouse gases by 2% over each previous year. Emissions in 2007 increased by 1.5% compared to 2006, following a rise of 6% in 2006. Nintendo retains a point on energy for disclosing carbon dioxide (CO2) emissions from its own operations.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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