According to a Pew Research study 43 percent of the women in the U.S. call the shots. A male/female study by Synovate turned up the fact that 60 percent of women in 12 countries felt they were more financially responsible. Only 40 percent of the men agreed but then they haven’t answered any other surveys. Some executives have long understood the importance of the woman in the buying decision. After all most men are “a little slow,” not stupid!
Marketing guys really aren’t slow in this industry. While Apple has perhaps turned appealing to female prospects into a science, the rest of us got the message. When marketing execs were asked about their most important demographics, women were way up the list for us. Read more at OCModShop.