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Apple and record labels to promote album sales with interactive goodies

Posted on Monday, July 27 2009 @ 13:00:01 CEST by


FT reports Apple is collaborating with the four largest music labels to boost sales of albums by bundling them with interactive goodies:
Apple is working with the four largest record labels to stimulate digital sales of albums by bundling a new interactive booklet, sleeve notes and other interactive features with music downloads, in a move it hopes will change buying trends on its online iTunes store.




 



 

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