Speaking to a group of market analysts earlier this week, Microsoft CEO Steve Ballmer dismissed Apple's gains in the computer market. Ballmer stressed that the Mac adoption rate is statistically insignificant, and joked that it's nothing more than a rounding error:
"Share versus Apple, you know, we think we may have ticked up a little tick," Ballmer said at the 2009 Financial Analyst Meeting, "but when you get right down to it, it's a rounding error. Apple's share change, plus or minus from ours, they took a little share a couple quarters, we took share back a couple quarters."
"Apple's share globally cost us nothing," he said. "Now, hopefully, we will take share back from Apple, but you know, Apple still only sells about 10 million PCs, so it is a limited opportunity."