In-game ads nearly double Wipeout HD load times

The video ads, served by advertising firm Double Fusion, occasionally play in a window as a race loads. Video evidence suggested that load times can last around twice as long when the ads are incorporated, a ratio that Shacknews can corroborate after independent testing.

After selecting a ship, it took us approximately 12 seconds to enter a race. With the ads playing, the race consistently loaded after around 20 seconds.