Bright side of News reports NVIDIA has started selling nearly-complete ION based systems directly to system integrators:
Since nVidia is involved in multiple cross-license disputes with Intel, vendors weren't all too cheerful on buying Intel Atoms and soldering them onto ION motherboards, but nVidia found a way to counter that as well. In collaboration with Flextronics and PC Partner, the company manufactured motherboards and complete systems themselves, and now sells them under the guise from System Integrators and shopping mall giants. We learned of several deals in the EMEA region, but we cannot exclude similar practice is happening worldwide.
The ION system arrives at SI's place almost complete, with only customizations are adding a hard drive, amount of system memory, silk-screening the SI's logo and putting a sticker with Microsoft Windows license key.