HDGURU takes a look at the practices retail stores use to push HDTV sales and gives advice on making the right choice. You can check it out over here.
That’s hardly the case today, with store lighting levels purposely cranked up as much as 50 times typical home lighting conditions. Why the change? Because these intense levels can make the best displays with the blackest black levels and highest contrast levels look inferior to cheaper, lower performance displays. Not surprisingly, this leads consumers into buying the cheaper sets because they think they’re getting as good a set, if not a better one, for less.