A study by Pear Analytics reveals the majority of tweets on Twitter consists of pointless babble and conversations, each accounting for roughly 40 percent and 37 percent of all tweets. Messages with "pass along value" accounted for 9 percent of traffic, self promotion takes up another 6 percent and news and spam both account for 4 percent.
The results surprised Pear Analytics, which expected something far different. "We thought the news category would have more weight than dead last, since this seems to be contrary to Twitter's new position of being the premier source of news and events," the report, released Wednesday, said.
Pear Analytics randomly sampled tweets Monday through Friday every 30 minutes for a six-hour period during the day. The company drew its findings from a sample data set of 2,000 tweets.