WSJ reports Sony has decided to delay the launch of new OLED TVs until at least 2010 due to the bad state the company's TV business is in. The paper heard Sony isn't inclined to start mass producing OLED displays because this would worsen losses at its TV division, which is on its way to lose money for the sixth straight year.
The decision sends a message to Sony's engineers that returning its TV business to profitability is a priority. The business is on track to lose money for the sixth straight year. In the past, Sony's engineers could push the company to roll out products that were technological marvels but struggled to turn a profit.
The postponement opens the door to competitors such as LG Electronics Inc. and Samsung Electronics Co. to assume leadership in a promising technology, touted as a potential replacement to liquid-crystal displays.