The decision sends a message to Sony's engineers that returning its TV business to profitability is a priority. The business is on track to lose money for the sixth straight year. In the past, Sony's engineers could push the company to roll out products that were technological marvels but struggled to turn a profit.
The postponement opens the door to competitors such as LG Electronics Inc. and Samsung Electronics Co. to assume leadership in a promising technology, touted as a potential replacement to liquid-crystal displays.
Sony delays OLED due to high costs
Posted on Tuesday, Aug 18 2009 @ 18:23 CEST by Thomas De Maesschalck