Sony delays OLED due to high costs

Posted on Tuesday, Aug 18 2009 @ 18:23 CEST by Thomas De Maesschalck
WSJ reports Sony has decided to delay the launch of new OLED TVs until at least 2010 due to the bad state the company's TV business is in. The paper heard Sony isn't inclined to start mass producing OLED displays because this would worsen losses at its TV division, which is on its way to lose money for the sixth straight year.
The decision sends a message to Sony's engineers that returning its TV business to profitability is a priority. The business is on track to lose money for the sixth straight year. In the past, Sony's engineers could push the company to roll out products that were technological marvels but struggled to turn a profit.

The postponement opens the door to competitors such as LG Electronics Inc. and Samsung Electronics Co. to assume leadership in a promising technology, touted as a potential replacement to liquid-crystal displays.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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