"The in-game advertising stuff has not been big business," he admitted. "That's not going to be able to carry the project."Source: ShackNews
Quake Live subscriptions will allow players to configure and run their own private servers for the shooter. Carmack also noted that the game will never go entirely pay-to-play.
"Quake Live is gonna be Quake Live for the foreseeable future," he said. "It's only just now that we're going to be able to put it to the test."
Carmack: Ads nog enough to support Quake Live
Posted on Wednesday, Aug 19 2009 @ 04:20 CEST by Thomas De Maesschalck
John Carmack said during his Quakecon keynote that in-game advertising was not enough to support Quake Live, the free web-based version of Quake III. To generate more revenue, id Software will introduce Quake Live subscriptions that will enable players to configure and run their own private servers.