Given how difficult the last twelve months have been for NVIDIA, it's easy to wonder if the company's decision to focus on Tegra is correct. To date, the GPU designer has spent some $600 million on Tegra development, with nary a cent in revenue to show for it just yet. Viewed strictly in the short term, it might seem that NVIDIA has mistakenly pumped a good deal of cash into a niche product at a time when it could ill afford to do so. Longer-term, however, there's good reason to think that Tegra really could grow to become a revenue pillar... Read more at HotHardware.
NVIDIA's Road Ahead: Ion, Tegra and The Future of The Company
Posted on Saturday, August 29 2009 @ 3:55 CEST by Thomas De Maesschalck
Given how difficult the last twelve months have been for NVIDIA, it's easy to wonder if the company's decision to focus on Tegra is correct. To date, the GPU designer has spent some $600 million on Tegra development, with nary a cent in revenue to show for it just yet. Viewed strictly in the short term, it might seem that NVIDIA has mistakenly pumped a good deal of cash into a niche product at a time when it could ill afford to do so. Longer-term, however, there's good reason to think that Tegra really could grow to become a revenue pillar... Read more at HotHardware.