iSuppli predicts the adoption rate of Blu-ray will remain very low through at least 2013. This year it's expected Blu-ray will show up in 3.6 percent of total PC shipments, and this rate is expected to increase to only 16.3 percent within four years.
“BDs won’t be replacing DVDs as the primary optical drive in PC systems through at least the year 2013,” said Michael Yang, senior analyst for storage and mobile memory at iSuppli. “They eventually will find success, but during the next five years, that success will be limited in the PC segment. According to Yang, the two main reasons hampering the adoption of Blu-ray drives in PCs include costs as well as the lack of a library of movies that justifies the need for consumers to move to a different drive in their PCs.
Cost, Yang said, is the primary impediment. Given the high price of the product, consumers are unwilling to pay the extra money in order to obtain a high-definition drive. “The cost issue is amplified by the fact that the library of content is so small that there really isn’t a reason for users to switch at the moment,” Yang added. And while this is changing and studios are rolling out more Blu-ray content every week, there remains a long way to go.