Panasonic send out a press release to announce that it's going to do a nationwide tour to give the public a first look at 3D entertainment for the home:
The Panasonic Full HD 3D Home Theater Tour will be powered by three
custom-built, expandable tractor trailers, each of which will house a Full HD
3D Home Theater environment. Each of the trucks can accommodate between 25
and 35 people per demonstration. The Tour will visit corporate headquarters
of retailers, trade shows, industry conferences, universities and athletic
events. One of the trucks will also be featured inside Panasonic's booth at
CEDIA Expo 2009, which runs from September 9-13 at the Georgia World Congress
Center in Atlanta, Georgia.
"Panasonic is proud to once again lead the way into the next frontier in home
entertainment," said Bob Perry, Executive Vice President, Panasonic Consumer
Electronics Company. "Through our Full HD 3D Home Theater Truck Tour,
consumers will, for the first time, have a chance to experience the immersive
world of Full HD 3D TV for themselves, and we have no doubt that they will
love what they see."
A key part of the Panasonic Full HD 3D Home Theater Tour is to help consumers
understand 3D TV technology and the differences between the Full HD 3D
experience for the home and other technologies developed for that purpose.
"Panasonic's Full HD 3D represents the next stage of audio-visual technologies
for the home beyond High Definition," said Eisuke Tsuyuzaki, Panasonic
Corporation of North America's Chief Technology Officer. "Full HD 3D enables
virtually the same quality and immersive experience as in 3D theaters. We also
hope through our 3D TV truck tour to assure consumers that Panasonic is
working diligently with fellow consumer electronics leaders and Hollywood to
create a single open Full HD 3D TV standard."
In addition, Panasonic recently announced its collaboration with Twentieth
Century Fox Film Corporation and Lightstorm Entertainment on the global
promotion of director James Cameron's film AVATAR. This will be the first
live-action 3D movie to be released when it hits screens on December 18, 2009.
As the film's exclusive audio-visual partner, Panasonic has provided some of
its latest AV technology products to help create the eagerly awaited film,
which will debut in theaters worldwide in both 2D and 3D. As part of the
collaboration agreement, Panasonic will launch a global advertising campaign
tied to AVATAR, which will promote numerous Panasonic AV products, including
3D. It will mark the first time Panasonic has run a worldwide advertising
campaign focused on a single film.
The initial stage of the Panasonic Full HD 3D Home Theater Truck Tour is
expected to run through March 2010, and will allow more than 500,000 people to
experience the immersive world of Full HD 3D Home Theater for themselves.
While the complete truck tour schedule will be released at a later date, the
tour is expected to play for an extended stay at the Staples Center & LA Live,
in conjunction with Los Angeles Lakers games this fall and winter, as well as
other high-profile public appearances.