Ten best and worst companies for customer service

The American Consumer Satisfaction Index (ASCI)* second quarter report indicates that within the Personal Computers category, customers perceived Apple as the best company in terms of customer service. Apple’s baseline score was 77 (on a 100-point scale), and the Q2 2006 score was 83.

Computerworld, discussing Apple’s number one ranking says, “The Company’s focus on product innovation and customer service has won it a cadre of famously loyal customers, unlike any other PC vendor. And why are Dell’s scores slipping? The article elaborates, “Survey respondents complained mostly about the quality of Dell’s customer service, not its products, Van Amburg said… customers were clearly more frustrated with Dell than they were last year, he said.”